Privacy policy
How we look after your information
Introduction
In this privacy notice, 'we', 'us' and 'our' mean Cheshire Dental Centre, a trading company based in the United Kingdom at 146 Bedford Street, Crewe, Cheshire, CW2 6JG. It applies to anyone who interacts with us in any way — by email, through our website, or by phone.
What information we collect
Personal details such as your name, date of birth, gender, National Insurance number, NHS number, address, telephone number, email address and occupation.
Information about your dental and general health, including clinical records made by the dental professionals involved in your care.
Medical and dental histories, treatment plans and consent, and notes of conversations about your care.
Details of fees charged, NHS payment exemptions, amounts paid and some payment details.
Feedback and complaints.
Website and browsing data, such as IP address, browser type, pages visited and time spent on the site.
How we obtain your information
We collect information when you:
Fill in forms at our practice, on social media, or on our website.
Correspond with us by phone, email, chat or otherwise.
Use the technology you access our services with. We also use third-party cookies to improve website performance and understand how the site is used.
How we use your information
To provide your dental care and treatment, which requires accurate, up-to-date information.
To manage our relationship with you, including handling any queries or complaints.
For patient surveys and quality-control follow-ups.
To contact you by your preferred method (SMS, telephone or email).
To manage our online and social-media relationship with you, with your consent.
Sharing your information
Your information is normally used only by practice staff. Where necessary for your care, it may be shared with:
Your doctor, hospital or community dental services, or other health professionals caring for you.
Dental laboratories involved in your treatment.
The Department for Work and Pensions, for NHS charge exemptions.
Private dental schemes you belong to. Information is disclosed only on a need-to-know basis, under agreements that protect it.
Keeping your information safe
We protect your information with password protection, locked cabinets and rooms, virus protection, secure servers, back-up facilities and secure cloud-based storage. Access is limited to employees, agents and contractors who have a business need and who are bound by confidentiality.
Your rights over your data
The right to access the information we hold about you and receive a copy.
The right to correct inaccurate or incomplete information.
The right to request deletion, subject to the legal requirement to retain dental treatment records.
The right to restrict processing, such as appointment reminders or marketing.
The right to data portability — for example, to another dentist. To make any request, please contact the practice.
